Kiwi ingenuity is not dead. This amazing short video clip Creme That Egg! (below) is like every schoolboy’s Rube Goldberg fantasy. It is the entry of a 23-year-old New Zealander into a competition for a chocolate company. Entrants needed to find the most creative way to break a chocolate egg. The clip is gobsmacking, and it’s also gobsmacking that it didn’t win (I can’t vouch for the actual chocolate). I suppose the marketing people at the chocolate factory couldn’t work out a way to turn Creme That Egg! into an advertisement. Whatever: advertising’s loss should be New Zealand film’s gain. This fellow deserves a job, now.
1. In less than a month, YouTube hits went from 1000 to 150,000.
2. As at July 7, it has been viewed 425,000 times on YouTube. The clip has just been recommended by The New Yorker - and Joseph has made another one.