16 May 2008

Electrical musical industries

The down-scaling of EMI in New Zealand has been commented on by several bloggers, and the reaction to it is an indication of how much part of the music community it has been. Often this has been almost in spite of itself or, at least, in spite of the very multi-national approach of its head office in London. Over the years in various “territories” (such a term of economic imperialism) there has been an attitude of plunder the colonies of their leisure dollar and give nothing back to their culture, but that hasn’t always been the case in New Zealand.

The original news item to it was linked by
Peter McLennan who now includes todays item from the NZ Herald media column; Simon Grigg has commented with insight on the news, and both he and Graham Reid rue the departure of EMI NZ managing-director Chris Caddick. Why? Because, while still being a good businessman (a real “record man” – ie, he is passionate about the record business) he also genuinely loves music. (Thanks for introducing me to Richard Thompson, Chris!)

For a long while EMI was based in my home town, perched among some very unsalubrious light-industrial buildings in Petone. And of course there were EMI record stores in most New Zealand towns in the 1970s and 80s. I thought I’d share some images from EMI’s heyday, the 1970s. I remember reading in NME in 1981 that the success of the Beatles was so massive that their sales alone brought this massive international corporation a profit all the way until 1975. Plus, of course, there were the enormous sales of Fred Dagg’s Greatest Hits.

So turn off your mind, relax and float downstream ... perch yourself in a vinyl beanbag in the “sound lounge” of EMI’s Lower Hutt corporate headquarters.

Break out the buddha, weve got Cliffs Devil Woman to audition ...

Outside on the Hutt Road, the corporate fleet awaits. As you’d expect from the greatest recording company of the Empire, every vehicle is the Best of British, c1975.

It’s all glamour working at EMI. At the front desk the receptionist wonders how she can turn down yet another lunch invitation from the guy with the comb-over in despatch. She wasn’t impressed by the free promo copy of Strapps, a self-titled debut album, even if it was produced by Deep Purples Roger Glover. The opening track ‘School Girl Funk’ was naff – give me Alice Cooper – and what self-respecting band writes a song called ‘Rock Critic’?

Meanwhile, in the nerve centre – sales – the “girl” in the cowl-neck jumper from Carters and Kiki Dee hair-do is hiding it well that the fellow looming over her has splashed on too much Brut.

For EMI men it’s been Mo-vember ever since the legendary 1973 staff conference held at the Chateau. Cold Duck flowed like water, but it wasn’t a good leg opener as the girls all turned up in dungarees. Blame Linda McCartney ...

Things got so out of hand that EMI head office sent out their apprentice career manager to prove himself. Here he is on the phone back to Britain, worrying about the fruit-and-flowers expenditure (nudge nudge, wink wink) of hot New Zealand recording act Rockinghorse. Mr MS Wells “Mike” to the ladies had just arrived on the corporate jet from EMI Argentina. He’d had plenty of experience sorting out men who wore medallions.

Coming up, Lower Hutt as Muscle Shoals: EMI
s recording heyday.


Jenenz said...

What a stroll down memory lane! A wonderful addition to the "EMI, The First 100 Years" book. And a perspective of EMI in New Zealand, that I never knew about.

This reminded me of a recent visit to Los Angeles, in which I had the chance to visit the outside of the Capitol Records building on Hollywood and Vine. Standing there, looking up at the "stacks of 45's" design of the building, I imagined what it was like in the 60's and 70's during the heydays of the Beatles. Atop the building, was the Beatles' "HELP!" promotional flag flapping in the warm LA breeze. Although the area and building are run down, it was still a wonder to behold. I guess the downsizing and visible signs of wear & tear are signs of the record industry times.

Thanks again for this post!

Anonymous said...

"Outside on the Hutt Road, the corporate fleet awaits. As you’d expect from the greatest recording company of the Empire, every vehicle is the Best of British, c1975."

Except for the Fiat sitting behind the brits. Driven by someone in marketing no doubt

Chris Bourke said...

Well spotted. I thought it was an Allegro, which mechanics nicknamed "aggro".