I'll never forget being taken for lunch by the new MD of all the titles I was involved with at EMAP [publishing behemoth], a tiny little man who looked like Mr Burns from The Simpsons.
“Why are there so few five-star reviews in Q magazine?” he enquired.
Because there are so few five-star records.
“So five-star reviews have enormous value?”
They do indeed.
“Why don’t we sell them then? If people want five stars, they can pay for them.”
It was going to be a long lunch. And the starters hadn’t even arrived.
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